How Anastasia Soare Turned Rejection Into a Billion-Dollar Business

A few weeks ago, I finished Anastasia Soare’s new memoir and holy crap — I could not put it down.

You might know Anastasia as the founder and CEO of Anastasia Beverly Hills, one of the biggest beauty brands on the planet. Oprah and Michelle Obama call her the “Queen of Eyebrows” — and for good reason.

But what you might not know? She escaped communist Romania with literally nothing. No money. No English. No backup plan. Just guts.

She started doing facials in a salon to survive and saw something no one else did: the transformative power of eyebrows.

She went on to build a billion-dollar empire from that one insight. 

After 40.

I sat down with Anastasia for what turned into one of my favorite conversations of the year. We talked about surviving when life tries to break you, the genius behind her “Golden Ratio” method, and what a random client said that completely changed her perspective on business.

Plus we get into:

• The reason mastering your craft still matters in an age of AI shortcuts
• Why she never gave up… even when every major retailer told her no
• What it looks like to build a billion-dollar brand after 40 (with no investors!)

If you’ve ever felt too old, too late, or too under-resourced to chase your dream? Watch this.

Click play below to watch our full conversation now:

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Anastasia’s new book, Raising Brows, goes even deeper into her story. And honestly? It’s a masterclass in what becomes possible when you refuse to be refused. Grab it here.

Now I want to hear from you:

What bold move have you been putting off? What would happen if you just… went for it?

Drop a comment below.

And if this episode moves you, share it with someone who needs the reminder that it’s never too late to build something extraordinary.

XO 💖